CAMPAIGN: Adversity Conquered in Liars & Thieves Branded Film
Branded film "The Push," which showcases a powerful story about overcoming obstacles, has been picked up by Amazon Prime. Production company Liars & Thieves worked with Hiball Energy drinks on the film, aiming to highlight the brand’s mantra of "Good Energy." In "The Push," viewers can watch footage of Grant Korgan, who went through a significant spinal cord injury, as he overcomes adversity and becomes the first adaptive athlete to reach the South Pole.
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