Artifishal, a new documentary about salmon, might, in less capable hands, have been a tiresome screed, another damning diary of how humans have despoiled the Earth.
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Today at the Tribeca Film Festival, Patagonia will be premiering its newest film. Artifishal is a documentary directed by Josh Murphy about the financial, environmental, and cultural costs of fish hatcheries and farms, and the fight for wild salmon.
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Patagonia, the outdoor gear retailer, has just produced a documentary film, set to premiere at the Tribeca Film Festival on April 25. 'Artifishal' is all about salmon, and how fish hatcheries and fish farming are destroying wild fish populations. This may sound like a counterintuitive view, as these things are typically portrayed as beneficial to the environment, to species rejuvenation, and to food security, but as 'Artifishal' reveals, they have a devastating effect.
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Tribeca X celebrates the intersection of advertising and storytelling. This year, on April 26th, our inaugural Tribeca X: A Day of Conversations will bring together industry leaders and creators from brands, agencies, and filmmaking to discuss the landscape of branded entertainment and examine the achievements of brands that are adventurous and distinctive in their work.
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A lot of ads these days get branded as branded documentaries, but not many can back up the claim with awards from film festivals and a deal with Amazon. The Push, a feature-length documentary San Francisco-based production company Liars & Thieves created for HiBall Energy telling the story of adaptive athlete Grant Korgan’s amazing South Pole trek managed both those distinctions.
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Branded film "The Push," which showcases a powerful story about overcoming obstacles, has been picked up by Amazon Prime. Production company Liars & Thieves worked with Hiball Energy drinks on the film, aiming to highlight the brand’s mantra of "Good Energy." In "The Push," viewers can watch footage of Grant Korgan, who went through a significant spinal cord injury, as he overcomes adversity and becomes the first adaptive athlete to reach the South Pole.
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