THERANOS / BREAKING THE GLASS CEILING

Theranos was founded by Stanford drop-out and Silicon Valley darling Elizabeth Holmes, and is a diagnostics company on a mission to disrupt their industry and increase access to low cost medical testing for everyone. Working client direct, and collaborating with noted commercial photographer Martin Schoeller, director Josh Murphy created a series of poignant brand anthems aimed at defining the humanistic value of Theranos' technology and the mission statement at the core of the brand.

Client: Theranos
Production Company: Unparalleled Productions
Director: Josh Murphy

 

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