THERANOS / BREAKING THE GLASS CEILING
Theranos was founded by Stanford drop-out and Silicon Valley darling Elizabeth Holmes, and is a diagnostics company on a mission to disrupt their industry and increase access to low cost medical testing for everyone. Working client direct, and collaborating with noted commercial photographer Martin Schoeller, director Josh Murphy created a series of poignant brand anthems aimed at defining the humanistic value of Theranos' technology and the mission statement at the core of the brand.
Production Company: Unparalleled Productions
Director: Josh Murphy