OUTDOOR RESEARCH / WHAT'S IN A NAME
"What’s in a Name" is a commercial project about finding adventure. As an outdoor adventure apparel manufacturer and a legacy brand in need of an image re-boot, OR chose to announce their ‘Designed by Adventure’ mantra through a bold visual statement that spoke directly to their market: dedicated adventure seekers who found opportunity in their own back yard. Unlike their juggernaut competitors like The North Face, who promote spectacular global expeditioning, OR focuses on the done-in-a-day adventures and core users who believe in the product and brand story. The result was a lifestyle spot that found the essence of the OR clan.
Client: Outdoor Research
Production Company: Unparalleled Productions
Director: Josh Murphy