HYATT REGENCY / IT'S GOOD NOT TO BE HOME
Hyatt Regency's multi-million dollar global campaign, "It's Good Not to Be Home" highlights the joys of traveling -- and celebrates the goofy things people do while they're away. The campaign, the largest in Hyatt Regency's almost 50-year history, began with the insight that people enjoy the freedom of traveling, breaking from routine, making new connections and experiencing new things.
Liars & Thieves editor Collin Kriner cut five spots for the campaign, which aired around the world in broadcast, social and digital channels.
Client: Hyatt Regency
Agency: Pereira & O'Dell
Production Company: Assembly Films
Director: Jorn Haagen
Editor: Collin Kriner
Color: Spy Post
Mix: One Union