COCA-COLA / CHOOSE TRUE FRIENDSHIP
The "Choose True Friendship" campaign from Coca-Cola Latin America encourages teens to choose friendship over cruelty in various crossroads moments that could propel them to popularity, but ruin lasting relationships. Short films directed by Academy Award-winning screenwriter Dustin Lance Black (Milk) tackle delicate topics ranging from homosexuality, teen pregnancy, and public shaming. Liars & Thieves editor Collin Kriner cut trailers for the three short films, as well as supplementary content featuring One Direction. The trailers aired in cinemas and online in Central and South America.
Agency: Pereira & O'Dell
Production Company: Bully Pictures
Director: Dustin Lance Black
Trailer, Interactive Editor: Collin Kriner